Latin America’s Fintech Giant: The Rise of PicPay with 60M Users

30/09/2025 54 min Temporada 4 Episodio 19
Latin America’s Fintech Giant: The Rise of PicPay with 60M Users

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Episode Synopsis

Episode 150 of Couchonomics with Arjun is here — and it’s a milestone.For the very first time, we go to Latin America. My guest: Eduardo Chedid, CEO of PicPay — Brazil’s biggest super app and one of the fastest-scaling fintechs in the world.With 60M+ customers, $1B+ in revenues, profits up 7× YoY, and 4,500 employees, PicPay is rewriting the rules of digital banking in one of the most competitive markets on earth.We cover:- Brazil’s fintech revolution and the role of regulation- How PicPay scaled from wallet → super app → full-service bank- Why AI and open finance are core to growth- The future of tokenized money and cross-border paymentsThis isn’t just a Brazil story — it’s a blueprint for the future of finance.Couchonomics with Arjun Season 04 is brought to you by our partners:Adyen https://www.adyen.com/Thunes https://thunes.com/Mastercard https://mastercard.com/E& https://www.eand.com/Digit9 https://www.digitnine.com/SC Ventures https://scventures.io/Hala https://hala.com/Chapters:00:00 Episode Highlights01:11 Welcoming Eduardo Chedd03:29 Brazilian FinTech Landscape11:22 PicPay's Growth and Strategy23:52 AI Integration and Innovations28:25 Organizational Structure and Product Velocity29:23 Ownership and Cross-Functional Integration31:13 Driving Governance and Agile Practices32:36 The Role of Data in Financial Services36:55 The Evolution and Importance of Digital Wallets38:46 Tokenized Money and Future Trends41:59 Competition and Market Focus45:21 Global Insights and Future Plans50:44 Conclusion and Final ThoughtsOur website 👉 https://bit.ly/3jk7UH0Find us on our social media platforms: Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/ CCN LinkedIn https://www.linkedin.com/showcase/couchonomics-with-arjun-singh/ Instagram https://www.instagram.com/couchonomics/ Twitter https://twitter.com/Arjun_Vir_Singh?s=20 TikTok https://www.tiktok.com/@couchonomics Subscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6E

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