What happens when a simple idea to beat winter loneliness turns into one of the biggest virtual running events of the year?This week, Rob, Ben and Emma are joined by Kev and Claire—the team behind Run Up to Christmas—to explore how a small community initiative grew into a nationwide movement supporting mental health.Kev and Claire share the heartfelt origin story of Runthings and how their mission to keep people active and connected during the holidays has raised incredible funds for mental health charities. From the power of community to the accessibility of virtual running, they dive into why this event has resonated with thousands and continues to grow year after year.The conversation also covers personal stories of resilience, the importance of staying active during the winter months, and how merchandise, branding and team participation help build a sense of belonging for runners of all levels. Whether you’re looking to get involved, stay motivated, or simply hear an uplifting conversation about fitness and well-being, this episode delivers inspiration wrapped in community spirit.HighlightsThe origin story of Runthings and the Run Up to ChristmasHow running helps combat loneliness and supports mental healthPersonal stories of struggle, motivation, and connectionHow the event has raised significant funds for mental health charitiesThe growth of a small virtual event into a nationwide movementCommunity engagement, teamwork, and accessibilityMerchandise, branding, and the excitement behind the eventFuture plans and a post-event follow-upRemember to follow us on Instagram, subscribe on YouTube, and watch us LIVE every Monday.And don’t forget — join the Couch to Coached Strava run club by searching Couch to Coached on Strava. Hosted on Acast. See acast.com/privacy for more information.

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