The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs

Conversion Tracking Playbook
06/02/2023 39 min Episodio 58
The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs

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Episode Synopsis


Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) joins the eCommentary Podcast with Andy Gray to discuss the evolution of Elevar since founding, how we apply customer insights to our roadmap, the nuanced differences of client-side vs server-side tracking, and how the tracking headwinds are impacting advertising and attribution today. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- eCommentary Podcast-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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