Conversion Tracking Playbook

By: Elevar

Category: Business

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

116 episodes available

Latest episodes of the podcast Conversion Tracking Playbook

Test or Freeze? How Smart Brands Win BFCM Without Breaking the Funnel September 24, 2025

The State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s Next June 18, 2025

Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin June 11, 2025

The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler June 4, 2025

Navigating the New SEO Landscape + How AI is Changing Discovery w/Sam Wright from Blink SEO May 28, 2025

Split Testing Facebook Pixels: What You Need to Know October 24, 2024

Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business October 17, 2024

Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google October 3, 2024

User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance September 18, 2024

Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance September 11, 2024

Future of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven Advertising June 5, 2024

The Impact on Revenue When These Brands Dropped all Meta and Google Tracking May 9, 2024

Holdout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power Digital May 2, 2024

Expert Session: How To Manage GDPR and CCPA Compliance for D2C Brands to Help Avoid Lawsuits April 25, 2024

What's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from Tadpull April 16, 2024

How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity April 9, 2024

CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook April 2, 2024

10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers March 7, 2024

9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and More February 23, 2024

Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models February 7, 2024

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