Split Testing Facebook Pixels: What You Need to Know

Conversion Tracking Playbook
24/10/2024 18 min Episodio 111
Split Testing Facebook Pixels: What You Need to Know

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Episode Synopsis


Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

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