Episode Synopsis "Brand Building in China With Jiayu Lin"

Jiayu is ex-HBS, RED/xiaohongshu and MAIA Active, and she just recently joined Allbirds - heading its e-commerce team in China. I am here to discuss with her on how she found her passion in the customer industry, what it means to build a brand, and how influencer marketing works in China.

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• Brand Building in China With Jiayu Lin