Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua.What you'll learn in this episode: The significance of aligning content with the customer journey for more effective marketing. Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience. Strategies for crafting content campaigns that cater to different stages of the customer journey, from awareness to decision-making. The importance of data-driven decisions in content marketing and how to utilize analytics for optimizing campaigns. Tips for gaining cross-functional buy-in for journey-based content strategies, highlighting the collaborative effort required for successful implementation.

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