Send us a textIn this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.What you'll learn in this episode:Why small, intentional events can have massive marketing impactHow to identify and activate your most passionate customersTactical ways to turn real customer stories into your most effective marketing toolHow Lauren’s team avoids cold calls and spammy outreach while growing their brandThe overlooked power of event details—from name tags to take-home pizzaA practical framework to measure the ROI of customer advocacyHow to convince leadership to invest in relationship-driven marketing

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