What does it really take to earn a customer's trust in today’s cybersecurity landscape? In this episode of Channel Security Secrets, I sit down with Tony Pietrocola, President at AgileBlue, to explore how a customer-obsessed mindset drives long-term success, not just in sales, but in lasting partnerships.Tony unpacks how Trusted Advisors can build trust over time, start valuable security conversations even without deep technical knowledge, and use AI as a tool for smarter detection and response. From hiring exceptional talent to protecting clients through real-world challenges, Tony brings actionable wisdom and personal experience that will level up your strategy. TakeawaysWhy customer obsession is key to long-term trust and business resilience in cybersecurity.How Trusted Advisors can confidently start security conversations and bring in experts as needed.Why retaining top talent is critical for strong service and customer confidence.How AI acts as a force multiplier to boost speed, accuracy, and human productivity.What Tony’s own SIM-swapping experience reveals about real-world cyber threats and readiness.Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/Quote of the Show“If you obsess over your customers, I don't see how you can't be successful.” - LinksLinkedIn: https://www.linkedin.com/in/tonypietrocola/  Twitter: https://x.com/tpietrocola  Company website: https://agileblue.com/ Ways to Tune InSpotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets YouTube: https://www.youtube.com/@ChannelSecuritySecrets 

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