What if the key to selling cybersecurity wasn’t just about technology, but about uncovering the sales strategies that truly build trust and drive growth? In this special bonus episode of Channel Security Secrets, Lou Rabon and Karen Sung go live on International Podcast Day to celebrate podcasting, reflect on lessons learned, and share behind-the-scenes stories from building the show.Channel Security Secrets is a one-of-a-kind security podcast focused on exposing the untold, critical insights from trusted advisors. Lou and Karen are the dynamic minds behind this podcast, Lou as host and Karen as the marketing strategist behind it all. We’re gonna be diving into their podcasting secrets and find out how Channel Security Secrets has worked for their company, Cyber Defense Group.They share candid insights on:How the podcast was launched and shapedThe lessons learned from trusted advisors in the channelWhy trust, resilience, and curiosity come up again and again in sales conversationsThe behind-the-scenes challenges of making a podcast happenAdvice for other leaders thinking about starting their own showQuote of the Show“One of the recurring themes that I've heard is knowing when to say, I don't know, and then being someone that they can go to and to get the real answer, not the thing that's gonna make the salesperson the most money.” - Lou RabonFind all episodes, show notes, and resources at: https://www.cdg.io/podcast/ Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ LinksLou’s LinkedIn: https://www.linkedin.com/in/lourabon/ Karen’s LinkedIn: https://www.linkedin.com/in/karen-sung/ Website: https://www.cdg.io/ Ways to Tune InSpotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets YouTube: https://www.youtube.com/@ChannelSecuritySecrets 

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