With over 30 years of experience driving growth and innovation in the technology channel, Dan Gill has seen it all, and he’s sharing his playbook for success. In this episode of Channel Security Secrets, I sit down with Dan, CEO at Amplix, to explore his four pillars of growth and how they’re transforming the way trusted advisors succeed.From customer-centric strategies to investing in team expertise, Dan provides practical insights into tackling today’s biggest cybersecurity challenges while embracing AI to improve efficiency and customer experience. Whether you’re a seasoned advisor or just getting started, this episode is packed with actionable guidance for building trust, driving growth, and staying competitive in a rapidly evolving market. Takeaways Why putting the customer first builds long-term relationships and sustainable growth.How investing in in-house expertise strengthens credibility and enables strategic conversations.What AI’s role in efficiency, security, and customer service means for trusted advisors.Why honest, transparent communication builds client trust in a crowded cybersecurity market.How solution-based selling creates lasting value compared to transactional approaches.Quote of the Show“There's real ROI and there's a real business case you can make on creating efficiency in your customer service strategy and creating enhanced customer experiences.” - Dan GillFind all episodes, show notes, and resources at: https://www.cdg.io/podcast/ Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ LinksLinkedIn: https://www.linkedin.com/in/dan-gill-b07114/  Twitter: https://x.com/dangill13  Company website: https://amplix.com/ Ways to Tune InSpotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets YouTube: https://www.youtube.com/@ChannelSecuritySecrets 

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