Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Juwan Fields for a lively conversation about his journey through the automotive industry and his experience transitioning from automotive to forklift repair and back again. Juwan opens up about the challenges of feeling disconnected and gatekeeping within the industry, while Lucas and David share stories about business struggles, the value of sharing knowledge, and lessons learned from missteps.00:00 "Steering Wheel Importance Ignored"05:10 Steering Wheel Criticism08:51 Eric's Stinky Shop Prank09:57 "Bolognese Recipe Basics"15:29 Feeding Dispute Over Chicken Nuggets17:20 Parenting: Encourage Healthy Eating22:06 Struggling to Convince Customers25:34 "Buying vs. Starting a Business"26:52 Rethinking Knowledge Sharing30:37 Car Industry Career Journey34:38 "Surprise Trip to Asta Expo"39:23 Self-Education and Dedication41:07 "Importance of Checking Tools"43:16 Avoid Trusting Initial Readings46:14 Gear Rack Noise Issue51:56 Warranty Claims Misdiagnosis Issues52:59 Lifetime Warranty Sales Tactics57:25 Excited for ASTA Event59:36 "Please Wait for Upload"

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