Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop’s ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.00:00 Hot Weather Reactions Differ09:10 Unexpected Heatwave Experience11:21 Geographic Targeting for Business Pages17:26 "Marketing Value-Added Services"25:18 Streamlined Pricing Eliminates No-Shows28:41 "Ethical Success vs. Unethical Gains"36:18 "Luxury Laura Avatar Humor"38:13 Marketing Strategy for Ideal Clients45:31 Overpriced Analytics with Customer Tracking48:46 Intrusive Client Data Proposal56:18 "Auto Knockoff with Personality"01:02:14 "Balcony Rescue Highlights Tension"01:05:24 Dad's Shop: No Heat Experience01:09:16 "Mama Kim's Guidance After Loss"

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