I've not been this excited about an F1 season for a while.Having led efforts to invest in the space since 2020 I have become reengaged with the sport after a decade of focusing elsewhere. As a fan and someone who watches the commercial paradigm equally closely I think this year is super exciting for everyone.2025 is the end of the current tech cycle and teams will be closer to each other than ever before, new line-ups, stories and subtext, another year of boom in the US with 3 races and Drive to Survive and the excitement of Cadillac joining is all a sign of excitement.Belt up, set the alarm clock and off we go.

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