There are plenty of effective tactics that go ignored because of their simplicity. You've heard them repeated over and over again, yet for some reason, seem can't bring yourself to take action. Then, magically, you find time to finally give one a try and the craziest thing happens... It actually works.  How can you consistently cut through the noise and responsibly implement effective change? Christopher Cook, Agency Owner at Alliance Insurance Solutions, talks about how he started to take the easy stuff seriously and the results it's generated.   

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