When was the last time you addressed coverage concerns from every primary stakeholder? It's very easy to overlook, but will undoubtedly create an ultimate level of "buy-in" to close the sale.  Surprisingly, the easiest way to get it is to send everyone a short video discussing all their potential concerns.  That level of efficient consideration will certainly stand out from everyone else trying to get their foot in the door.  Joe Brunsban, President and Founder of The Brunsman Group, talks about how he streamlined his communication to open up multiple contacts for a potential client.   

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