88% of buyers start on Google, but if your firm isn’t showing up, you don’t exist.⚠️ Referrals won’t scale. SEO alone won’t save you. And “trying out” paid ads without a strategy? That’s just burning cash.In this episode of CFO Chronicles, we’re joined by Jeremy Estey of Amber Sky Marketing, a Google Ads strategist helping firms across North America get seen, clicked, and hired. We unpack the hard truths firms need to hear in 2025, including:Why Google Ads now outperform SEO by defaultHow to spend just $500 and actually get real insightsThe search terms your next CFO client is already typingWhy vague, generalist messaging is killing your ROIWhat AI-powered search means for your visibility (and what to do now)If you’ve ever said, “We tried ads and they didn’t work,” this episode will show you exactly why, and how to fix it. Listen now or get left behind.Send us a textThis episode is brought to you by Bill.comReady to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles Ready to turn your firm into a lead-generating, profit-driving machine? We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork. Let’s map out your growth plan together → Book your free strategy call

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