Most accounting firms are burning cash on cold leads and broken outreach funnels, but what if that’s not your real growth problem?In this episode, I sit down with Kwame Agyei, founder of Appoynt, to reveal what actually scales firm growth: community, relationships, and real conversations. Kwame´s built a global team across Africa and shares how showing up in person has done more for growth than any automation ever could.We talk about:Why cold outreach flopped (and what to do instead)The underrated power of in-person networkingHow US firms can tap top-tier talent from Ghana (and why it works)The mindset shift from operator to builderWhy your first hire overseas is more about culture fit than costThis isn’t about theory, it’s what’s working now for firms trying to scale lean and smart.Connect with Kwame on LinkedIn: https://www.linkedin.com/in/kwame-agyei-b3ab1333/Learn more about Appoynt: https://www.appoynt.co.uk/Send us a textThis episode is brought to you by Bill.comReady to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles Ready to turn your firm into a lead-generating, profit-driving machine? We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork. Let’s map out your growth plan together → Book your free strategy call

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