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Listen "Why Events Still Matter in Your Marketing Strategy"
Episode Synopsis
In this episode, Steph and Ben explore the evolving role of events in modern marketing. From media fragmentation and AI breakthroughs like ChatGPT-5 to practical event strategies, they discuss how marketers can better connect with audiences and maximise engagement.
They share lessons from both B2B and B2C contexts, including unexpected wins like a cheese brand at a boat show, and emphasise why audience context, face-to-face interactions, and post-event follow-up are critical to success.
The conversation also features insights from Spark Accelerate, with guest Daz Martin offering a behind-the-scenes look at how owned events can shift brand perception, leverage technology, and create lasting value through content repurposing and KPIs.
The episode wraps up with a preview of what’s next: career opportunities and pathways for marketers navigating today’s fast-changing landscape.
They share lessons from both B2B and B2C contexts, including unexpected wins like a cheese brand at a boat show, and emphasise why audience context, face-to-face interactions, and post-event follow-up are critical to success.
The conversation also features insights from Spark Accelerate, with guest Daz Martin offering a behind-the-scenes look at how owned events can shift brand perception, leverage technology, and create lasting value through content repurposing and KPIs.
The episode wraps up with a preview of what’s next: career opportunities and pathways for marketers navigating today’s fast-changing landscape.
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