Steph’s bruised from a spa mishap, Ben’s beard is thriving, and together we’re diving into one of marketing’s most overlooked weapons: print.
From junk mail raids and luxury packaging to phygital QR hacks and Hell Pizza hydroponic billboards, this episode smashes the myth that print is yesterday’s news. We get into:
Print’s Comeback – Why mailers, street posters, and in-flight mags cut through in ways digital just can’t.
Sustainability Myths – Is print really less green than AI prompts and server farms? (Spoiler: not always).
Luxury Cues – From Tiffany boxes to Apple unboxings, how packaging and embossing create brand desire.
Phygital WTF? – How QR codes, AR, and personalization are blending the physical with the digital.
Award-winning Stunts – Behind the scenes of Hell Pizza’s Doobious hydroponic billboard and why creative OOH still wins attention.
Gen Z & Digital Fatigue – Why even the youngest audiences are craving something tactile.
Plus, we swap horror stories of folding pamphlets for peanuts, confess to junk mail theft , and debate the line between smart merch and branded landfill.
If you’ve ever written off print as “old school,” this ep will flip your thinking.
👉 Next week we’re unpacking packaging – from blind boxes to Tiffany’s blue box obsession. Don’t miss it.

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