Jennifer Parisi, Manager of Marketing and Communications with Michael Smith Health Research BC. In her work across organizations in the health sector, Jen Parisi has come to appreciate the role that behaviours by patients, doctors, nurses, administrators, and others play in health outcomes. And, where there are behaviours, there are opportunities to use BI, from hand hygiene to program uptake to cultural safety and beyond. We discuss these opportunities and how initial BI projects can set the stage for future work by pinpointing the right questions to ask.

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