Dilip Soman, Professor of Marketing at the University of Toronto's Rotman School of Management, & Bing Feng, Manager of Behavioural Finance at TD Wealth.In our second episode on the Behaviourally Informed Organizations partnership, Dilip Soman and Bing Feng tell us about international collaborations to reduce sludge in governments and work applying behavioural science to poverty reduction. Throughout, Dilip and Bing highlight the power of partnerships, the importance of context, new areas of research and application for behavioural science, and (of course) advice for embedding BI into organizations.

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