ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Surfacing Barriers & Designing Solutions (Episode 107)"
Episode Synopsis
Clea Stone, Associate Director at The Sound.Because Clea Stone recently completed the Advanced Professional Certificate in Behavioural Insights to complement her existing skillset from a decade of work in market research, she's perfectly equipped to help us explore the intersection of market research and behavioural insights. To wit, Clea brainstorms opportunities for integrating BI into market research and profiles qualitative research techniques that can round out the BI repertoire.
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