Episode Synopsis "Episode 19. If Results don't matter then what does?"

Throughout the years of talking to prospects, I've noticed that when pitching only the results that your business can achieve, you can miss a massive opportunity to increase conversion. The value is in including the journey that accompanies the results. People love to hear about the story behind the outcome. They want to know about how your business has helped the person or business get the results that they have achieved.

Listen "Episode 19. If Results don't matter then what does?"

More episodes of the podcast Business Video Secrets by Corné Lategan

• Episode 21. How To Price Your Services To Convert More Sales
• Episode 20. I hate talking in front of the camera
• Episode 19. If Results don't matter then what does?
• Episode 18. How to Create Case Study Videos that are not Boring
• Episode 17. The Cost of Not Following Up
• Episode 16. Do you believe your Business is Good or Bad?
• Episode 15. How a simple story convinced me to attempt the biggest Mountain Bike race in the world.
• Episode 14. 3 Ways to use Story in your Follow Up to Convert more Deals
• Episode 13. How the Ultimate Sales Pro uses Video & Stories to sell more
• Episode 12. How a Selfie Video fast-tracked a Deal by 5x
• Episode 11. Strangers = Opportunity and Value.
• Episode 10. How I used Conviction to Sell More
• Episode 9. How to use "Contextual Marketing" to Sell More
• Episode 8. How To Ask Your Clients For A Testimonial Without Looking Desperate
• Episode 7. How To Overcome False Beliefs That Are Holding Your Sales Back
• Episode 6. What Every Sales Person Needs To Know About "Story Selling"
• Episode 5. How to 10x your Sales with Targeted Video Content
• Episode 4. The 3 Ways To Increase Client Certainty for More Sales
• Episode 3. What you sell might be causing more problems. Here's how you fix it & grow your business.
• Episode 2 - Is It Impossible To Track The Success Video?
• Episode 1 - How to convert more without being 'salesy'