We all understand the value of tracking overall profitability, but sophisticated business owners will also want to track profitability by project. Why? Individual projects may vary greatly when it comes to the amount of revenue and profit they generate. Understanding project profitability allows you to focus marketing efforts and tweak offerings to increase overall financial health.

In this episode we learn:
- tracking project profitability allows you to be smarter in terms of marketing
- analyze which types of projects bring you the greatest profit margin
- don’t be afraid of your P&L
- hire a bookkeeper who will differentiate by project
- even when you hire an accounting team, you’ll need to stay involved

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