In this episode of Business of Design®, we sit down with Jenn Vandermeer, a veteran interior designer who’s now making waves on the supplier side of the industry. After years of applying the BOD™ strategies in her own design practice, Jenn has joined Aquavato, a world-leader in plumbing supplier, with a mission to help interior designers thrive while making more money. Jenn shares how we can deliver concierge-level service without sacrificing profit. From navigating MAP pricing to forging powerful vendor relationships,

In this episode we learn:
- understanding the difference between MAP (Minimum Advertised Price) and MSRP (Manufacturer’s Suggested Retail Price) can change the way you approach pricing and profit in your design projects
- trade pricing doesn’t mean trade-offs
- building strong partnerships with your suppliers can help you avoid costly mistakes, speed up sourcing, and improve your project outcomes
- design is about offering solutions, relationships, and exceptional value
- concierge-level service can be profitable
- consider using disbursements as an additional way to profit from your sourcing efforts while keeping your business transparent.

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