Is your LinkedIn strategy driving real results, or just ticking boxes? In this practical episode, Harriet Mellor from Your Sales Co joins us to unpack what it really takes to turn LinkedIn into a powerful sales engine. Whether you're in marketing, business development, or sales leadership, this is your blueprint for cutting through the noise and generating meaningful conversations.🔹 The top mistakes most teams make on LinkedIn🔹 Why Sales Navigator isn't always the silver bullet🔹 How to build a personal brand that drives leads🔹 Crafting high-converting LinkedIn campaigns (without wasting budget)🔹 The importance of knowing your ICP and building fit-for-purpose lead magnets🔹 How to scale engagement without sounding roboticIf you're ready to move beyond the spray-and-pray approach and start building a scalable, high-conversion sales strategy on LinkedIn, this episode is for you.

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