We’ve just completed our 14th MSP acquisition, with more already in motion!In this episode of M&A Focus, Brendan and Ross discuss the exact playbook we use to ensure two things happen every time we acquire a business:- The people who join us feel respected, supported, and excited about the future, and- The customers we inherit become 10/10 fans within six months of integration.Get the real conversations, lessons learned, and the behind-the-scenes mechanics of making acquisitions work for humans and for business outcomes.We cover the staff experience, customer expectations, cultural alignment, the pod model, the integration timeline, and how we communicate through a period where people often feel the most uncertainty.If you're growing through acquisition, or preparing to be acquired, this is your playbook.🔖 Chapters00:00 – Why We Bought This MSP: Staff + Customer FitWhy cultural fit and ICP alignment are the real reasons behind every acquisition — and how that shapes the entire transition.02:34 – Supporting Staff Through an AcquisitionHow we help employees who didn’t choose us understand who we are, where we’re going, and why they matter. Respect, clarity, and real career opportunity.06:40 – Customer Reactions & Reducing UncertaintyWhat customers worry about on Day 1, how we communicate when communication is limited, and why many end up relieved they now have access to bigger capability.10:55 – The Pod Delivery Model ExplainedHow we keep the “small MSP feel” while providing big-MSP resources — and why pod GMs are critical for client experience and stability.14:17 – Events, Connection & Culture After a SaleHow we use shared learning, in-person events, and community to help staff and customers feel part of the broader First Focus family.16:50 – The 6-Month Integration RoadmapA peek into our dedicated integration team, tool cutovers, communication cadence, and how we ensure every customer is fully transitioned and supported.

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