Most businesses know they need to invest in technology, but few can actually prove the return.In this episode of Finance Focus, Ross Sardi (CEO, First Focus) and Jarrod Morris (CEO, Bolden) sit down with host Brendan Ritchie to break down the ROI gap: why so many technology and AI projects fail to deliver results, and what smart Australian businesses can do differently.💡 Learn how to connect every tech project to your profit and loss (P&L), measure success quarterly, and avoid falling for the vendor ROI mirage.If you’re a CFO, CEO, or business leader wondering whether your technology spend is really paying off then this episode is for you.🔍 What You’ll Learn- The real reason most tech and digital transformation projects fail- How to map technology investments directly to ROI- Why adoption metrics matter more than early results- How to set realistic ROI timelines (and when to walk away)- The five key ROI drivers: efficiency, revenue, quality, productivity, and risk- How to spot inflated vendor claims and avoid the “ROI mirage”- Real-world examples of AI ROI done right👉 Connect with us on LinkedIn: https://www.linkedin.com/company/first-focus-it👍 Like this video, subscribe, and hit the bell so you never miss an update!

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