On this week’s episode of Building Up Your Business, we speak with Lauren Zaslansky Conner, a Fractional COO specializing in commercialization and go-to-market strategies. Too often, businesses struggle with managing sales and marketing vendors, leading to missed opportunities. Lauren shares key insights on setting clear job expectations, onboarding and training, maintaining strong communication, and asking the right questions. Her top tip? Think of agencies as employees. While agencies focus on specific sales channels or customer segments, business owners must understand how these pieces fit into the bigger picture. Tune in to learn how to turn vendor relationships into powerful growth drivers.Lauren Zaslansky Connerhttps://www.linkedin.com/in/laurenzaslanskyconner/[email protected]

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