🚀 Lessons from a Year of Growth: Building a Firm in the Wild📢 What happens when you build a firm from the ground up—live, in public? In this episode, we reflect on a full year of rapid growth, team expansion, and the challenges of scaling. We cover:✔️ How we grew 116% YoY while maintaining team balance✔️ Lessons from hiring, leadership, and culture-building✔️ Launching a data intelligence practice & what we’ve learned✔️ Why firm owners must focus on long-term vision over short-term gains⏱️ Chapters00:00 - Introduction: Reflecting on a Year of Growth00:48 - Building in Public: Why We Share Our Journey02:10 - Why We’re Relaunching This Podcast & What’s Changed02:56 - Expanding Our Team: Hiring in Argentina & Growing the Firm04:42 - 116% YoY Growth: Managing Scale Without Burnout06:31 - How We Built a Strong Firm Culture (Without Forcing It)08:03 - 56,000 Slack Messages: How We Built Our Culture11:04 - Balancing Work, Growth & Personal Priorities as Owners14:37 - How We Protect Team Well-Being While Scaling19:00 - Launching a Data Intelligence Practice: What We’ve Learned23:08 - How Data & Accounting Services Are Converging25:23 - Building Internal Systems & Automation for Scaling29:42 - Private Equity, Firm Mergers & The Future of Accounting32:26 - Why People-First Firms Will Outperform M&A Profit-Driven Firms34:08 - Website Relaunch: Why We Moved to TheFullSend.com37:54 - Hiring Plans & What’s Next for 202440:08 - Final Thoughts: Why The Journey is the Real Reward✅ Key Takeaways:✔️ Intentional hiring & leadership structure help firms scale without breaking.✔️ Firm culture happens naturally—when you focus on people, not just policies.✔️ Expanding into new services (like data intelligence) requires education & strategy.✔️ Automation & internal systems are key to sustainable growth.✔️ Long-term success is about balance—between profitability, purpose, and people.🔔 Subscribe & turn on notifications so you never miss an episode!Check us out! Full Send | Accounting & Data

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