You know that pushy, over-familiar marketing that makes your skin crawl? There's a 1971 kids' book that perfectly captures why it feels so violating.

Rachel Allen joins me to discuss Roger Hargreaves' Mr. Tickle - a creature with impossibly long arms who bothers people without permission. We explore how his antics mirror shouty bropreneurs + LinkedIn messages that sound like dating attempts.

We dig into brand voice, being genuinely yourself versus copying loud marketers + why palm trees aren't actually native to LA.

Look for more classics episodes where we answer the business questions nobody's asking.

Books discussed in this episode:

Mr. Tickle - Roger Hargreaves

99% Invisible - Roman Mars

Rachel’s Website:  boltfromthebluecopywriting.com

Rachel’s Instagram: instagram.com/boltfromthebluecopywriting

Rachel's Substack: boltfromtheblue.substack.com

Rachel’s email : hello at boltfromthebluecopywriting.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list

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