On this episode, John and Mark beat up a few metrics like "leads" and "win rate" and share 5 marketing and 5 sales numbers professional services firms should be paying attention to if they want to grow their firm.Top 5 Marketing Metrics:Qualified Opportunities by SourceClient Lifetime ValueClient Acquisition CostRevenue by SourceReturn on Marketing InvestmentTop 5 Sales Metrics:Total Potential RevenueOutreach activitiesPipeline - Creating new OpportunitiesPipeline - Closed Won Revenue to DateProposals - Ratio of Proposed to Contract Value ($)Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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