Selling or Serving: Is Your Firm Truly Client-Centric?

Breaking BizDev
07/07/2025 37 min Temporada 1 Episodio 55
Selling or Serving: Is Your Firm Truly Client-Centric?

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Episode Synopsis

Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients.On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear:From selling to serving—an overview of the core mindset shiftWhere firms get it wrongWhat a client success mindset looks like in practiceHow to build the culture that supports itWhat this unlocks for firm growthShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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