The Gift Card Play Technique is one of the most profitable Black Friday 2025 strategies because it brings in new customers while generating cash upfront. The idea is simple. You discount the value of a gift card, but it can only be used by someone other than the buyer.This instantly turns your existing customers into promoters. They buy the discounted gift card, give it to a friend or family member, and now you have a brand new customer walking through your door. You get leads, cash flow, and warm referrals all at once.The magic behind this technique is that most people redeem gift cards late, use them to upgrade into higher ticket services, or combine them with other purchases. It reduces risk and boosts conversions. In Australia, beauty salons, fitness studios, cafes, wellness services, coaching programs, home services, and even professional services can use this method.This is one of the few Black Friday techniques that increases volume without adding complexity. Customers feel generous. You get exposure. And your acquisition cost becomes almost zero.I am Bruhith Indiresh, a marketing consultant and Growth Marketing Partner in Canberra. I help small businesses run simple but powerful Black Friday and Christmas season promotions that actually convert.Portfolio linkhttps://bruhith.com/?utm_source=spotify&utm_medium=bfcm_giftcard#blackfriday2025 #blackfridayaustralia #bfcm2025 #blackfridaymarketing

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