The Loss Leader Technique is one of the most reliable Black Friday 2025 strategies for small businesses in Australia. It works by choosing one well known product and reducing the price more than people expect. This single offer becomes the entry point that brings people through the door. Once they arrive, they often buy additional full priced products that make up the real profit.Most businesses feel pressure to discount everything during Black Friday and Cyber Monday. The truth is that a single Loss Leader can outperform a long list of discounts. People respond to clarity. When the hero product is familiar, trusted, and priced lower than usual, the buying decision becomes easy.This technique also helps you avoid cutting prices across your entire catalogue. Instead of lowering margins everywhere, you protect your revenue by letting one strategic offer carry the weight. It creates traffic, triggers curiosity, and starts the shopping journey. Once customers are inside your ecosystem, the rest of your range works naturally.The Loss Leader Technique is effective for both product based and service based Australian businesses. Retail, beauty, fitness, electronics, home goods, hospitality, and even local services can use this approach to bring in new customers without sacrificing the entire month’s profit.Black Friday 2025 in Australia will be competitive, and brands that guide customers clearly will win. A strong Loss Leader cuts through the noise, builds trust quickly, and gives people a reason to choose you over another business offering generic discounts.I am Bruhith Indiresh, a marketing consultant and Growth Marketing Partner based in Canberra. I help small Australian businesses plan simple and effective Black Friday strategies that increase traffic without damaging margins.Portfolio linkhttps://bruhith.com/?utm_source=spotify&utm_medium=bfcm_lossleader

Ver todos los episodios