Can Mitsubishi Motors Survive in America? A Path Back From the Brink

TechMobility Topics
06/01/2026 10 min
Can Mitsubishi Motors Survive in America? A Path Back From the Brink

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Episode Synopsis

This episode asks a simple question: With low sales, dealers in financial trouble, and an aging product line, how will Mitsubishi Motors turn things around in the United States? Although Mitsubishi has history, a path forward is possible only if its products, pricing, and partnerships align. A credible sub-$25K entry, a modern compact SUV, and a smart plug-in strategy could reintroduce the brand to buyers who barely know it’s here. 

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