The Pick the Right Product Technique is one of the most misunderstood Black Friday 2025 strategies. Many Australian businesses choose the wrong product as their hero offer and end up getting little to no traction. The problem is not the discount. It is the product selection.To make Black Friday work, you must lead with the item people already want. The product that already gets attention. The one your customers recognise instantly. When the hero product is familiar and high interest, the decision to click becomes fast and natural.Most businesses try to boost slow moving products during Black Friday. That creates friction. If customers did not want the item in October, they will not suddenly want it in November unless the value is extremely clear. Picking a high demand product and placing it front and centre is what drives the most traffic.This technique is powerful for both product and service businesses in Australia. Retail, beauty, fashion, electronics, fitness, home goods, and even local services can use one hero offer to pull people into their ecosystem. The moment your hero product is something your audience already trusts, your campaign becomes stronger.Choosing the right product also helps reduce confusion. Instead of creating twenty offers that overwhelm customers, a single strong entry point makes your whole sale easier to understand. People take action when the choice is simple.With Black Friday and Cyber Monday growing rapidly in Australia, clarity is now a competitive advantage. If people can understand your offer in a second, they are far more likely to engage, click, and buy.I am Bruhith Indiresh, a marketing consultant and Growth Marketing Partner based in Canberra. I help Australian small businesses build simple, clear Black Friday strategies that actually convert.Portfolio linkhttps://bruhith.com/?utm_source=spotify&utm_medium=bfcm_pickright

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