Reinventing the Symphony with Keith Elder and Jonathan Tasman

Brand in the Making by ThinkTank Thought Leadership
29/08/2025 34 min Episodio 12
Reinventing the Symphony with Keith Elder and Jonathan Tasman

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Episode Synopsis


Keith Elder, CEO of the Grand Rapids Symphony, shares how innovation, risk-taking, and community connection are keeping classical music alive and thriving. From orchestras collaborating with hip-hop artists to Beethoven in a ballpark during COVID, Keith reveals the bold moves redefining what a symphony can be—and why music is essential for healing and unity in every community.Chapters: (00:00) From Tuba Player to Symphony CEO (04:15) Reinventing Orchestras Through Innovation (09:05) Beethoven in the Ballpark During COVID (15:30) Risks That Flopped and Risks That Won (21:45) Expanding Reach and Partnerships Across Michigan (28:00) Balancing Tradition and Modern Creativity (35:40) Music’s Power to Heal and Unite Communities

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