Curt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable growth.Chapters: (00:00) Introduction to Human-Centered Marketing (03:45) Why Most Marketing Misses the Mark (07:30) Focusing on Customer Problems, Not Solutions (11:50) Brand Scripts and StoryBrand Explained (17:20) Creating Authentic Brand Voice and Personality (23:15) Building and Applying Scalable Marketing Plans (30:10) Choosing the Right Channels for Your Audience (35:45) Aligning Marketing with Sales for Better Insights (41:00) First Steps to Human-Centered Design

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