From Idea to Tinned Fish Empire with Marissa Fellows and Jonathan Tasman

Brand in the Making by ThinkTank Thought Leadership
16/09/2025 20 min Episodio 17
From Idea to Tinned Fish Empire with Marissa Fellows and Jonathan Tasman

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Episode Synopsis


Marissa Fellows, founder of Great Lakes Tinned Fish, shares how a date night sparked the idea for the Midwest’s first tinned fish company. From Lisbon inspiration to building a supply chain with no local canneries, Marissa’s journey is packed with creativity, tenacity, and unexpected mentorship that helped turn a dream into reality.Chapters: (00:00) Welcome & Marissa’s Origin Story (03:40) The Date Night That Sparked a Business Idea (08:15) Lisbon, Whimsy, and Writing the Business Plan (13:25) The Tinned Fish Trend and Sardine Summer (18:50) Key Partnerships and Mentorship from Charlotte Langley (24:30) Challenges of Building a Hyperlocal Supply Chain (29:55) Becoming a Creative CEO and What’s Next

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