1944, Thane Creek: The wealthy Sassoon Family starts ‘Raymond Woollen Mills’ to produce cheap outfits for the Indian Army but ends up selling the innocuous mill to JK Group in 1944. The new owners soon realise the need to diversify into selling clothes and through some intelligent advertising establish themselves as an aspirational brand for Indian men. But does the idea of ‘The Complete Man’ sustain itself against the changing definition of masculinity? Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live! Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.Produced by Aishwarya JavalgekarEditing and soundtrack by Aditya AryaNarration by Tavish BhattacharyaArtwork by Artisto DesignzSubscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

Ver todos los episodios