1996, Bengaluru: An inspired VG Siddhartha revolutionizes India’s cafe culture by capitalizing on his family’s coffee background and opening India’s first Cafe Coffee Day. Through ambitious business decisions and a vibrant advertising strategy, CCD establishes itself as a global coffee giant. But after witnessing such a meteoric rise, a major setback was long overdue. Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live! Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.Produced by Aishwarya JavalgekarEditing and soundtrack by Aditya AryaNarration by Tavish BhattacharyaArtwork by Artisto DesignzSubscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

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