It’s early 1940 and Haldiram is successfully running his bhujia business in Bikaner. But the personal ambitions and interests of his 3 sons and only daughter start to shape the family business’ future. As they separately expand to different states, Haldiram starts becoming a household name. But they’re about to find that this will come at a price.Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Because, behind every great brand is an even greater brand story!Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts.In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing.  Follow her on LinkedIn.If you have any feedback or suggestions on what brands we should cover, reach out to us at: [email protected] by Aishwarya JavalgekarEditing and soundtrack by Aditya AryaNarration by Tavish BhattacharyaArtwork by Artisto DesignzSubscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

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