Episode Synopsis "The Rebrand: From Sceptic to Superfan"

McBains CEO, Michael Thirkettle, discusses how they've used their brand to change their business.

Listen "The Rebrand: From Sceptic to Superfan"

More episodes of the podcast Brand & Business

• The Merger: From Two To One
• The New Brand: Taking Businesses from Baffling to Booming
• The Rebrand: From Sceptic to Superfan