Bora explores the aromatic world of entrepreneurship with Julia Kahlig-Garuba, founder of Herb & Root, as she shares her journey from backpacking through North Africa to building a successful fragrance brand.
This episode is a must-listen for aspiring brand builders and e-commerce entrepreneurs, packed with valuable insights and strategies for growing a business from the ground up.

Key takeaways for listeners:
• How travel experiences can inspire product ideas and brand stories
• Challenges and opportunities of starting a fragrance business with limited resources
• Importance of market research and product testing in the early stages of brand development
• Leveraging e-commerce platforms like Amazon and TikTok Shop for rapid growth
• Balancing direct-to-consumer sales with retail partnerships
• The power of family involvement in scaling a business
• Complexities of inventory management across multiple sales channels
• Positioning your brand for different demographics and price points
• Potential of influencer marketing and social media for brand growth
• Expanding from a local to a national brand through strategic retail partnerships

Whether you're a startup founder, a beauty industry enthusiast, or simply curious about the journey of building a brand, this episode offers a wealth of knowledge on turning passion into a thriving business.
Tune in to learn how Julia transformed her love for fragrances into a successful company, and get inspired to pursue your own entrepreneurial dreams.

Ver todos los episodios