Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader? Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.

Latest episodes of the podcast Brand Archetypes

• Episode 87 – Branding Times … They are a Changin’
• Episode 86 – Bad Company Names and How to Avoid Them
• Episode 85 – Review of The Ladder Insurance Brand
• Episode 84 – The Big Five Archetypes
• Episode 83 – Archetype vs. Stereotype
• Episode 82 – The Ten Commandments of Branding
• Episode 81 – Popular Ways of Combining Archetypes
• Episode 80 – Interview with Open School of Business
• 79 – High-Energy Archetypes
• Episode 78 – Low-Energy Archetypes