Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.Introduction Question:You begin by describing entrepreneurship as a journey through the wilderness, with obstacles along the way. What inspired you to use this metaphor, and how does it shape the approach you recommend to entrepreneurs?Chapter 1: The Profitable Mindset:In Chapter 1, you explore the concept of a "drifter vs. driven" mindset. Can you share some key characteristics of each mindset and explain how shifting from one to the other can impact a business's success?You discuss the importance of defining concrete goals instead of abstract desires. Why is this clarity so essential, and what practical steps can an entrepreneur take to establish these specific, meaningful goals?In this episode Brian discusses:Navigating entrepreneurship as an unpredictable wilderness requiring adaptability and perseveranceImportance of shifting from a drifter mindset with vague ideas to a driven mindset with specific goalsRole of clear vision, quantifiable targets, and goal mapping in driving business and personal progressStrategies for maximizing profits while aligning business growth with personal lifestyle goalsBuilding a meaningful and sustainable business by balancing purpose and profitability     Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/ Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpaShow notes by Podcastologist: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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