Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.You mentioned a turning point when you faced a $10,000 tax bill that nearly wiped out your account. How did that experience reshape your approach to efficiency, and what initial steps did you take to prevent future financial crises in your business?You highlight the importance of weekly financial reviews and the concept that 'what gets measured gets improved.' For entrepreneurs just starting this habit, what are some key metrics or numbers they should focus on first to see immediate impact?You describe numbers as 'silent storytellers' that reveal hidden truths about a business. Can you share an example of how tracking a specific number transformed your perspective or approach as an entrepreneur?In this episode, Brian discusses:Shifting from reactive to proactive financial planning through forecasting and strategyImportance of cash flow projections for managing business finances effectivelyTracking key numbers like labor costs to understand profit margins and revenue generationLeveraging key performance indicators to measure and improve business efficiencyAddressing the complexity of business transactions with data-driven insights     Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/ Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpaShow notes by Podcastologist: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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