Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.You mentioned that despite having a formal education in accounting, you were initially unprepared for real-world business accounting. What do you think academic programs could do differently to better equip graduates for practical challenges?In the book, you talk about how financial statements give an 'unbiased outside perspective' on a business's health. Can you explain how even a successful entrepreneur might miss critical insights without using these statements effectively?Many business owners often delegate the task of reviewing financial statements to their bookkeeper or accountant, viewing these documents as merely historical records. How would you advise business owners to shift this mindset, and what key insights might they gain from regularly reviewing their cash flow statements, especially the cash flow from financing activities?In this episode, Brian discusses:Practical skills in accounting education for real-world business demandsImportance of reviewing all financial statements regularly for business healthAddressing profit and loss issues by investigating costs, revenue, and overheadStaying engaged with financial reviews to control costs and improve resultsAchieving growth, maximizing profits, and building a fulfilling business lifeBottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/ Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpaShow notes by Podcastologist: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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